Do you think you have a loyal customer following? Think Again!

Shrinking profit margins, escalating costs, material shortages, more competition for fewer prospects, increasing legal risk, and a shrinking workforce.  Sound familiar?  These critical factors take up an increasing share of the typical company owner or top executive's thoughts.  As if that isn't challenging enough, there's one more thing to worry about.

How about the customers that you don't hear from anymore,
or are giving you a smaller piece of their spending than they
have in the past?

Yet, despite these challenges, there are a number of "best in class" companies that are making gains in their business.  What are they doing?  Are your firm's revenues slipping away to competitors?  Sometimes, when you lose a customer relationship, besides the obvious revenue/profit impact and customer replacement costs, your business loses a source of referrals and can potentially impact the "critical mass" that enables you to effectively and economically compete.  Can your business afford this?

Probably not!  Today's highly competitive marketplace challenges owners of firms to do more with less and places intense pressure on CEOs and CFOs who are trying to deliver products and services and maintain healthy margins in a challenging economy.

This in-house half-day "hands-on" workshop provides critical insights executives will find immediately adaptable to their business.  In a highly interactive, fast-paced format, attendees will learn:

1. Why Customer Satisfaction isn't adequate anymore

2. What drives "true" Customer Loyalty today

3. What customer attrition costs your business, in tangible terms

4. How to measure the "lifetime" value of a customer

5. What your staff can't tell you - and your customers won't tell you

6. How to identify the real reasons why customers stop buying from you and how they do it

7. Steps that can be taken to minimize the amount of "controllable" customer attrition in your business

This session will provide you a new and different way to look at your customer base and realize the potential and increased profits from it. 

Contact us at 813.281.1828 or info@rsvip.com for more information.